A language proclamation

I've decided that I'm not letting any abbreviated phrases fossilize into distinct words/phrases on my watch. For example, if I were in charge, there'd be none of this "will call" business going on. If you want to use the abbreviated phrase, you're going to understand the historical context of where the abbreviation came from and what it means, and I'm not going to catch you using what were originally shipping (or the lack thereof) instructions as a noun referring to a location where a customer collects goods they ordered ahead of time without them being shipped. It's just going to make everything easier in the long-run if we simply don't do that. Carry on with genericizing trademarks though. Keep Googling on Bing, using store brand Kleenex, playing with frisbees, and applying chapstick. (Or I guess calling all soda/pop "Coke" if you like being objectively wrong.)